Two Sheps That Pass… is a boutique public relations, marketing, and digital media firm.
Embracing the new since 1999.


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About Us

Dubbed a “nontraditional marketing company” by Billboard Magazine, Two Sheps That Pass… began as a music marketing firm with the goal of using non-traditional strategies to promote artists. Since our inception in 1999, our ability to formulate innovative public relations campaigns and marketing strategies, combined with our creativity and out-of-the box thinking, has enabled us to spread our wings across multiple industries.

Our clients now not only include both Grammy award-winning and indie musicians, but also photographers, restaurants, wealth management firms, best-selling authors, human rights organizations, Off-Broadway productions, and more. Our strengths include increasing brand awareness by executing refreshing public relations campaigns, generating mutually beneficial partnership opportunities, and creating unique grassroots opportunities. Some examples of successes include placement of our client’s music as the theme song to the first season of NBC’s The Biggest Loser; editorial features on/in The New York Times, The New Yorker, The Huffington Post, Billboard, New York Magazine, Washington PostSan Francisco Chronicle, Rolling Stone, among others; creating interview opportunities on NPR, PRI, NY1, Huffington Post Live, FOX News, and countless regional radio and TV outlets; securing “New and Noteworthy” features on iTunes/Apple Music, specialty playlist placements on Spotify, and inclusion on Amazon genre pages; conceiving a co-branded partnership with Bally Total Fitness for a dance compilation; aligning a client’s tour with Intercontinental Hotel Group’s boutique chain Hotel Indigo; developing charitable music download campaigns for the Food Bank for NYC and Susan G. Komen for the Cure; having clients’ works displayed in museums and galleries; and developing and marketing an international celebrity’s collectible doll line.

Current Clients

Take a look at our past clients here



    • Digital, Print, and Broadcast Press, Interviews, Reviews and Features
    • Lifestyle and Niche Digital, Print and Broadcast Media
    • Tour Support
    • Grassroots Community Initiatives
    • Partnership & Alliance Opportunities
    • Product Launches
    • Strategic Booking & Special Event Coordination
    • Social Media Marketing & Management
    • Email Marketing
    • Tastemaker Outreach
    • Cause Marketing
    • Street Teaming


    • Bio Writing
    • Press Releases
    • Copywriting
    • Market Research
    • Marketing Strategies


    • Media Training
    • Creative Consulting
    • Artist Development
    • Project Management



I have hired Two Sheps That Pass to help me promote two of my films, and it was one of the best professional decisions I have ever made. Amy, Vera and Michael were all incredibly attentive and professional, as they worked in conjunction with the TV network airing my feature documentary. They secured a tremendous amount of press for both my documentary and my short film, and connected me with several organizations devoted to the various causes I was focused on. Through their dedication I was able to make the most of my film releases. I will without a doubt continue to use them in the future whenever I have a new project that I need to promote!

Elizabeth Rohrbaugh, Filmmaker, Elizabeth Rohrbaugh Films

The years I spent with Two Sheps were probably the best experience I've EVER had with a promotional company. Such an incredibly professional and attentive staff. Anytime I had an idea, suggestions, or question they were right there... If it was via email, I'd get a response within minutes... I love that. But most importantly, and I have to say this is my favorite thing about Two Sheps, I always felt like family there.

Ariel Aparicio, Singer/Songwriter, Ariel Aparicio

I have used Two Sheps That Pass... as my guide for navigating the treacherous and ever changing waters of the music industry for many years. They have a wide scope of services, from building an on line presence through cutting edge understanding of social media, hosting listening parties, to developing and organizing tour concept like the Love Bloom Tour. Once they take you on, you are not a project number or cash flow, but a cause well worth fighting for!

Anders Holst , Jazz Singer/Songwriter, Anders Holst

My experience with Two Sheps has been fantastic. I find them to be well connected with all of the NY press as well as national publications. In our highly competitive business (everyone seeking the same small amount of editorial and critical space) I always feel well represented. Their communication with my company is excellent. Always on top of it all. They also bring great ideas to the table in our creative meetings Highly recommended.

Darren Lee Cole, Artistic Director, SoHo Playhouse

Two Sheps is one of the finest most efficient groups I have ever worked with. I am constantly impressed with their ability to think creatively under pressure, and their persistent dedication to the goal at hand whatever it may be. Beyond the practicalities, there is a genuine passion for the work that subsists despite any obstacles.

Sarah Fimm, Singer/Songwriter, Sarah Fimm

Although TSTP had never done the kind of marketing we needed, they were intrigued with the possibilities of expanding their expertise, so they took us on. Their knowledge and experience of the media; their expertise, professionalism and heart were evident from the start. They studied our business and who were are in our industry and creatively, tirelessly and successfully promoted us, and always with humor. This is a relationship we will continue to nurture.

Myra Salzer, President, The Wealth Conservancy

Two Sheps designed a PR and marketing campaign that generated an enormous buzz and visibility for my artist allowing her to gain interest from many major labels. Two Sheps played a significant role in getting us signed to Capitol Records.

Dillon Larkin , Manager, Mary Lambert

They deliver strong, independent and accurate advice. They are prepared to go that extra mile and are unafraid to explore and chart new territory. Working with TSTP is like having a close friend watching your back.

Leon Morris, Photographer, Leon Morris Photography

Regular updates, constant communication, incredible "think outside the box" marketing ideas and more press, interviews, reviews and publicity than I could ever have imagined... it was literally the best investment I ever made in regards to my music. Professional and personal, with results that truly speak for themselves- I am one very happy client!

Coby Grant, Independent Musician, Coby Grant

I felt confident I had a team behind me who were going to protect and promote my music in the same way a major label had, and in many ways with much more personal attention. I couldn't recommend their services more.

Darren Hayes, solo artist and lead singer of Savage Garden, Darren Hayes

Contact Us

401 Broadway Suite 804 New York, NY 10013
(646) 613-1101


We’re hiring!

Senior Publicist
Spring Interns