Dubbed a “nontraditional marketing company” by Billboard Magazine, Two Sheps That Pass… began as a music marketing firm with the goal of using non-traditional strategies to promote artists. Since our inception in 1999, our ability to formulate innovative public relations campaigns and marketing strategies, combined with our creativity and out-of-the box thinking, has enabled us to spread our wings across multiple industries.
Our clients now not only include both Grammy award-winning and indie musicians, but also theaters, theatrical productions, photographers, restaurants, wealth management firms, best-selling authors, human rights organizations, and more. Our strengths include increasing brand awareness by executing refreshing public relations campaigns, generating mutually beneficial partnership opportunities, and creating unique grassroots opportunities.
Some examples of successes include placement of our client’s music as the theme song to the first season of NBC’s The Biggest Loser; editorial features on/in The New York Times, The New Yorker, The Huffington Post, Billboard, New York Magazine, Washington Post, San Francisco Chronicle, Rolling Stone, among others; creating interview opportunities on NPR, PRI, NY1, Huffington Post Live, FOX News, and countless regional radio and TV outlets; securing “New and Noteworthy” features on iTunes/Apple Music, specialty playlist placements on Spotify, and inclusion on Amazon genre pages; conceiving a co-branded partnership with Bally Total Fitness for a dance compilation; aligning a client’s tour with Intercontinental Hotel Group’s boutique chain Hotel Indigo; developing charitable music download campaigns for the Food Bank for NYC and Susan G. Komen for the Cure; having clients’ works displayed in museums and galleries; and developing and marketing an international celebrity’s collectible doll line.